HomeNewsNew study shows drug manufacturers actually increased opioid marketing after Kentucky’s Purdue pharma lawsuit
New study shows drug manufacturers actually increased opioid marketing after Kentucky’s Purdue pharma lawsuit
Kentucky’s 2007 lawsuit against Purdue Pharma marked a major turn in the opioid crisis. It was the first time a member of the Sackler family, who owned Purdue, was deposed about the company’s role in the opioid epidemic. Because the judge unsealed the court documents, public outrage soared, and other potential plaintiffs against Purdue across the country gained access to the case’s evidence. But a new study in the Strategic Management Journal finds that the case dissuaded only Purdue’s opioid marketing. Promotion of opioids by competing drug companies actually increased.